Friday, 5 March 2010

Just Launched - Philips Lumea IPL Hair Remover System

Imagine the freedom of never needing to worry about stubble on your legs, underarms or bikini line ever again? Well, prepare to be enlightened by this revolutionary hair removal device that is set to change women’s beauty regimes forever!

This February, Philips launched Lumea, a proven effective Intense Pulsed Light (IPL) depilation solution that prevents hair growth to grant women their ultimate beauty wish - to be free from unwanted hair and have perfectly smooth skin every day.
Intense Pulsed Light (IPL) is the latest advanced technology used by the professional beauty industry for hair removal.
Philips Lumea brings this effective technology directly to your home in a safe and easy to use, handheld, rechargeable appliance. It works by applying gentle, effective pulses of light to the hair root, making it inactive. As a result, hair sheds naturally and the regrowth process is inhibited. The results can be maintained by repeating the process every two weeks for underarm and bikini area and every four weeks for legs, ensuring that you are beautifully smooth and confidently hair-free every day.
There is no mess and no stress as you can use this cordless device anywhere – even while watching TV! Plus, unlike other IPL hair removal systems for use at home, you do not need to worry about buying replacement bulbs or a contact gel.
When tested*, 82% of women preferred Philips Lumea’s IPL hair removal system to conventional methods, including waxing, shaving and epilation. *Based on 315 Lumea users in Spain (MetrixLab, 2009)
Jennie Flatt, from Philips, commented: “Philips has been working with leading dermatologists¹ for almost 7 years in the field of light based hair removal. These relationships, and years of clinical and handling trials, alongside a real desire to have this product available for home use by consumers has led to the development of Lumea. Five adjustable light settings ensure a gentle and effective treatment across a wide variety of skin tones and hair colours whilst an integrated UV filter and advanced safety controls provide maximum protection for skin.”
Now you can say goodbye to expensive courses of salon laser treatments, painful waxing sessions, short term results and unsightly reactions like in-growing hairs and shaving rashes. Consulting US dermatologist Vic A. Narukar says of this development: ‘In my practice, patients are always requesting a more effective solution for hair removal. Philips Lumea is an innovative hand-held solution. It allows women to safely and effectively prevent hair re-growth in the comfort of their own home.’
Lumea is available from Boots with a recommended retail price of £400.

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