Monday, 25 October 2010

Get Cheryl Cole's Look From Her New Video "Promise This' With No7

In her stunning new video ‘Promise This’, Cheryl Cole shows off two key beauty trends for this season. Whether you prefer the blissful ballerina look or want to vamp up your make-up, No7 has all the tools to help you easily achieve Cheryl’s look.
Cheryl’s matte base can be achieved with No7 Instant Radiance Foundation, £13.00; sculpt your cheekbones with a light sweep of No7 Limited Edition Mirrorball Highlighter Compact, £13.50. The stunning blissful ballerina look is all about shimmering alluring eyes, try No7 Limited Edition Mirrorball Eyeshadow Pencil in Silver or Mink, £9.00 which can be used as an eyeliner for subtle shimmer or be built up over the eyelid for a more striking look. Give lips a hint of shine with No7 Liplicious, £9.50 in Angel Cake.

If you want to unleash your inner Vamp, take inspiration from Cheryl’s high impact seductive make-up look. For fierce eyes, define with No7 Amazing Eyes Pencil in Black and build colour starting from the outer eye corner and blending in with No7 Stay Perfect Trio Eyeshadow in Twilight, £9.75 for a graphic edge. Finish using No7 Exceptional Definition Mascara, £12.50 with a three-in-one brush for volume, length and separation. Finally, perfect your pout with fiery No7 Stay Perfect Lip Laquer in Flamenco Red, £10.25.
Whichever Cheryl look you prefer, No7 has all the tools and make-up to help you achieve stunning on-trend make up looks at home.

Professional Make-Up by


Shiseido, leading the way in skincare and makeup technology, is introducing the new Makeup Simulator Mirror only at Selfridges London. The first of its kind in Europe, this revolutionary counter technology has only been available in Japan until now.

The new Makeup Simulator is a unique virtual make-up application device equipped with a camera that captures movement and expression in real time. This is the only machine which succeeded to reflect real movement of the user while virtually realising makeup on the face.

The Makeup Simulator automatically identifies the facial features of the user with the installed camera allowing the user to experience a virtual makeup application session by choosing from the selection of Shiseido Makeup colours available in the simulation menu. Users can then freely combine products for the eye, lip and cheek in multiple combinations to find an ideal look without having to wash their face. Shiseido will provide software updates twice annually in line with colours for the new season.

Initially launched in 1997 in Japan, the first Makeup Simulator utilised still-image technology innovated by Shiseido’s Beauty Solution Development Centre and in collaboration with Fujitsu created several versions of the device. In 2007, the first motion-sensitive camera version was achieved and subsequently introduced at Mitsukoshi department store in Ginza. Four units of the model are permanently installed at The Ginza retail shop location in Tokyo.

Available only at Selfridges London – 0800 123 400