Monday, 25 October 2010
SHISEIDO LAUNCHES REVOLUTIONARY MAKEUP SIMULATOR MIRROR ONLY AT SELFRIDGES
Shiseido, leading the way in skincare and makeup technology, is introducing the new Makeup Simulator Mirror only at Selfridges London. The first of its kind in Europe, this revolutionary counter technology has only been available in Japan until now.
The new Makeup Simulator is a unique virtual make-up application device equipped with a camera that captures movement and expression in real time. This is the only machine which succeeded to reflect real movement of the user while virtually realising makeup on the face.
The Makeup Simulator automatically identifies the facial features of the user with the installed camera allowing the user to experience a virtual makeup application session by choosing from the selection of Shiseido Makeup colours available in the simulation menu. Users can then freely combine products for the eye, lip and cheek in multiple combinations to find an ideal look without having to wash their face. Shiseido will provide software updates twice annually in line with colours for the new season.
Initially launched in 1997 in Japan, the first Makeup Simulator utilised still-image technology innovated by Shiseido’s Beauty Solution Development Centre and in collaboration with Fujitsu created several versions of the device. In 2007, the first motion-sensitive camera version was achieved and subsequently introduced at Mitsukoshi department store in Ginza. Four units of the model are permanently installed at The Ginza retail shop location in Tokyo.
Available only at Selfridges London – 0800 123 400