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The NARS Pure Matte campaign, photographed by Creative Director and Founder François Nars, features Canadian model Heather Marks. Under Nars’s direction, makeup artist Diane Kendal designed a makeup look that emphasized a bold and matte lip. The end result is audacious, sultry and sophisticated.
Kendal began by applying Siberia Sheer Matte Foundation to the center of the face and blended outward. Vanilla Concealer masked imperfections. Snow Loose Powder was pressed into skin and the Botan Brush buffed away excess powder. Using the Yachiyo Brush, she applied Desire Blush to the apples of the cheeks and blended up towards the temples. For the eyes, Abyssinia Single Eyeshadow was brushed onto the lids with the Eyeshader Brush, followed by Blondie Single Eyeshadow into the crease with the Large Dome Brush to achieve depth.
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To create the luscious matte hue, Vesuvio Pure Matte Lipstick was swiped directly onto the lips.
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Over 15 years ago, François Nars created a collection of 12 perfectly edited lipsticks. Since then, the brand has created many iconic products; however, Nars’s passion for lipstick never wavered. Introducing Pure Matte – the newest
addition to the NARS lip category. This innovative, matte lipstick has intense, stay-true color, so lips look lush and vibrant. This exquisitely blended formula strikes the perfect harmony between optimal color, an ultra-matte finish and a hydrating lip treatment.
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Pure Matte is distinguished by a soft-touch, modern, sleek slim stick component, delivering convenient application. When used alone or with other NARS lip products, it provides a high-drama payoff. Apply directly to lips or with the Retractable Lip Brush.
Pure Matte Lipstick - £18 Available in Six Shades
AVAILABLE September 1, 2010 at Selfridges