Friday, 30 July 2010
Pantene Pro-V were excited this week to announce Cat Deeley as the new face of the brand. Her work with the brand will kick off with Cat as the face and hair of the new Aqua Light Make a Swisssh campaign launching on the 1st August.
Over the next 6 months Cat will be calling on British women to swish their hair to celebrate how great it can look.
This will culminate in a world record breaking swish in December at the Clothes Show Live in Birmingham where Cat was discovered.
Why Cat? A spokesperson from Pantene said; “Cat Deeley is the ultimate Pantene Pro-V girl, she has natural beauty, and healthy looking, gorgeous hair. Her genuine likeability and infectious charisma have led to her being adored in the UK and now also the US. For us she was the obvious choice to lead the Make A Swisssh movement behind this campaign.”
Excited about her new role Cat said: “Has your hair ever felt so good you can’t help but swish it? - you know that elusive ‘swish’, when hair moves perfectly. It’s that beautiful, healthy looking, enviable hair that we all want – that’s what you get with new Pantene Pro-V Aqua Light.” Cat Deeley