Thursday, 10 March 2011

No7 Launch New Lip Range With Poppy King

No7 has collaborated with lipstick legend Poppy King to create an exclusive range of lipsticks and matching lipglosses set to change womens’ views of lip colour forever.

“I have been obsessed with lipstick since I was 7 years old and played dress up with my mother’s make-up. At 18 I started my first lipstick brand in Australia, and I now live in New Y City. Working with No7 is a dream come true for me as I have always been a fan of the iconic brand’s rich heritage and elegance.

“The range has been developed to bring together the hallmarks of the No7 brand and my own loves. I took cues for the shades from the No7 archives and colours that have been key to the No7 brand then mixed these with my enthusiasm for retro
Bakelite jewellery. The striking spotty packaging was inspired by the mistress of flirtation, Marilyn Monroe’s beauty spot and Man Ray’s lip motifs.

Using the iconic number “seven” for the line, I have identified the top seven reasons why women love wearing lip color and I have designed a shade to match each reason. My lipsticks have been designed to look rich and full yet offer a sheer tint
while the lipglosses are super smooth and can be worn on their own or over the matching lipsticks.

I have noticed over the past decade that many women are in the habit of wearing the same lip colours because they are frightened of colour. The concept of my collaboration with No7 is to invite women back to the joys of lip colour and
encourage them to introduce some wearable new shades into their lives. I am determined to make the glamour of past eras accessible and wearable to the modern woman.

To celebrate the new range I’ve been working with the wonderful Lisa Eldridge, No7 Creative Consultant who has created seven brand new looks to accompany each lip shade. Whether you’re a lipstick lover or total colour novice there is something here for everyone!”

Get The Look!

Lisa Eldridge’s must-have products to recreate her take on “History”


No7 Instant Radiance Foundation in New Ivory, 30ml, £13.00 followed by No7
Natural Blush Cheek Colour in Coral Flush, 5g, £9.50.


No7 Stay Perfect Eye Shadow Palette in Cappuccino,
2g, £10.50. Apply the lightest shade all over the lid, dabbing the darkest shade
along the socket line and underneath along the lower lashes.

Define the brows with No7 Precision Brow Pencil in
Dark Brown, 5g, £10.75 and slick on No7 Exquisite
Curl Mascara in Black, 7ml, £13.50 to complete the look.


No7 Poppy King Lipstick in History, £12.00 with hint of
matching No7 Poppy King Lipgloss in History, £11.00

The No7 Poppy King Lipsticks, £12.00 and No7 Poppy King Lipglosses, £11.00

Colours in -
History (red),
Power (rose),
Glamour (pink),
Seduction (blackberry),
Intrigue (pink nude),
Confidence (nude)
and Allure (peach)
Are available from March 2011 in 250 Boots stores nationwide and on

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