Friday, 30 October 2009
The Skinny - Exclusive Online Members Only Shopping!
The Skinny is the first members-only shopping destination focused exclusively on luxury skin care products and spa services at discounts of up to 70% off retail. The Skinny's first shopping event is scheduled for November 4th, 2009. In keeping with the exclusive nature of the company’s private sales, only members will "get the skinny" on which top-shelf brands are lined up for Fall 2009.
"With a new skin care product launching every 85 minutes, it's not surprising that shoppers are overwhelmed," said Lauren Fornes, co-founder of The Skinny. "Consumers want solutions to their skin concerns and are open to trying new brands, but the top reasons consumers don't try a new brand are confusion and cost. We started The Skinny to lower those barriers and help skin care brands gain new customers."
The online sample sale model has proven to be wildly successful for apparel, accessories and home decor, but skin care merchandising is different. The Skinny co-founder Paige Steinman points out, "You can take one look at a CHANEL© bag and know that it's perfect for you. You can't glance at a bottle of moisturizer and know if it's right for your skin. This poses an interesting challenge for skin care companies on the web. We think we've got it solved."
Importantly, The Skinny goes beyond big discounts. Led by Fornes, a licensed aesthetician, the Skinny's expert team produces entertaining and educational brand and product videos that quickly highlight each solution's science and efficacy.
"Education is a big focus for us, but skin care should be fun too! Our video content communicates the science behind the products in an approachable, interactive way," said Fornes.
The Skinny also delivers personalized product recommendations, based on the member's skin type (oily, dry, etc.), skin concerns (aging, acne, etc.) and product preferences (natural, organic, pregnancy-safe). Beyond the website, The Skinny's team of skin health experts share tips and answer questions on Facebook and Twitter (@shoptheskinny).
Interested in getting The Skinny? Membership is available by invitation or, for a limited time, by visiting www.shoptheskinny.com.