Friday, 18 September 2009


Fashion industry icon and enthusiastic environmentalist Dame Vivienne Westwood launches her Red Label Spring/ Summer collection at London Fashion Week this Sunday, September 20th with a special kind of green show…

In support of The Prince’s Rainforests Project, Dame Westwood is dedicating her show and models to the humble frog, the symbol of rainforests and ambassador for the rainforests project. Vivienne has also designed a frog that has been created and decorated by her studio. The fibre-glass frog model features a design of hand-prints to demonstrate that we all have a role to play to helping tackle climate change so we all need to roll our sleeves up and get our hands dirty! This frog model, which stands at 70cm tall, will appear in her Red Label catwalk show on Sunday, with her models also wearing frog accessories incorporated in her designs.

Dame Westwood is an out-spoken advocate of The Prince’s Rainforests Project and will be asking that all guests to Sundays show add their voice in support of rainforest protection. Vivienne is supporting the PRP in asking everyone to give their name, to show the world leaders gathering in Copenhagen for crucial climate change talks this December, that they must take action and that there is a public will for them to do so. Getting involved with the campaign is easy - simply visit and sign up, or text SOS and your full name to 60777*.

The Prince’s Rainforests Project (PRP) was established in October 2007 by His Royal Highness The Prince of Wales to develop consensus as to how the rate of rainforest destruction might be slowed. Rainforests regulate rainfall, preserve biodiversity and, most importantly, store vast amounts of carbon. Tropical deforestation is a major cause of greenhouse gas emissions and the burning of the rainforests produces more carbon emissions per year than the entire global transport sector. Without tackling this problem it will be impossible to avoid catastrophic climate change.

Check out some images of the show below -

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