Wednesday, 27 May 2009
Jergens Natural Beauty March Hits the Streets of London!
Masses of avid natural beauty fans took to the streets of central London yesterday (Tuesday May 26th) to support Jergens Naturals, a new range from America’s no.1 best selling body care brand, Jergens, in a lively march to highlight the importance of Natural Beauty. The key communication was, your skins not synthetic, so why use a moisturiser that is?
The active parade, which was fronted by Ruby Hammer, International Make-up Artist and ambassador for the Jergens Naturals brand, started along Carnaby Street and quickly gained momentum, finishing at Leicester Square.
The message was clear- Plastic is Out, Natural is In. The fans spread the word that the natural revolution had begun and Jergens Naturals products are leading the way.
Ruby Hammer has been a keen supporter of the Jergens brand for many years. She enthusiastically led the parade highlighting that Jergens Naturals body care, is the modern way to moisturise naturally and offers highly effective moisturisers for 100% beautiful skin through 95% natural ingredients.
Ruby said of the day, I’ve always been a strong supporter of natural products, and it was great to be part of the day. The amount of people that came along to show their support for Jergens Naturals, body moisturisers was fantastic to see. It just goes to show that natural beauty really is the way forward.
As part of the campaign, mannequins were seen in and around the capital highlighting the Your Skin Is Not Synthetic message. Several Londoners even reported spotting a mannequin riding around in a grass-covered rickshaw!
Check out the new Ad!! -