Benefit's New 15-Hour Stay Flawless primer

Benefit Cosmetics has announced the launch of new 15-Hour Stay Flawless primer.

This invisible primer acts like a magnet which claims to instantly lock-on to foundation lasting hour after hour.

Contained in a stick formula, Stay Flawless will be available from July priced at £24.50. www.benefitcosmetics.co.uk / @Benefit_UK_IRE

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Illamasqua Partners With Selfridges for David Bowie Tribute Experience

British cosmetic brand Illamasqua has been chosen by Selfridges to collaborate in its 'David Bowie is all yours' tribute experience. As the V&A stages David Bowie's first major retrospective, the museum has also collaborated with Selfridges on the launch of the store’s own homage to the British icon.

From now until 28 April, Illamasqua’s presence in the Selfridges Concept Store will provide a unique one-stop destination for a Bowie-inspired makeover.

Illamasqua’s Creative Director, Alex Box has created three custom-made Bowie illustrations to be showcased in the Selfridges Concept Store alongside the Illamasqua pieces used, chosen specifically so the visitor can create their own individual interpretation of the iconic Bowie looks at home.

An hour-long Bowie-inspired appointment is priced at £30 and Illamasqua colour manicures with one Bowie-inspired accent nail are priced at £20.

Illamasqua and Selfridges are further celebrating the David Bowie experience by hosting exclusive “Alex Box, Bowie is” live make-up experiences on 18 and 25 April in the Concept Store area from 7pm to 8.30pm. Followed by a Q&A session with Illamasqua’s Creative Director, Alex Box. www.illamasqua.com / @Illamasqua

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New Max Factor Clump Defy Volumising Water Resistant Mascara

Following consumer feedback, Max Factor has launched its Clump Defy Volumising Mascara in a water resistant formula for summer. 

The new Clump Defy Water Resistant Mascara brings the same innovative anti-clump brush technology, with precisely engineered bristles which prevent clump formulation, while the specially made loading area saturates lashes for volume. 

The new mascara is available from Superdrug priced at £10.99. 
www.maxfactor.co.uk / @MaxFactorUK 

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YSL Beauté Introduces Top Secrets All-In-One BB Cream

YSL Beauté is launching the Top Secrets All-In-One BB Cream, the company's debut BB cream, next month in three different shades (light, medium and dark).
The new BB cream, which also includes SPF 20, enhances each individual skin tone by adapting to every natural skin color. Its light texture offers multiple benefits: correcting imperfections, evenness, moisturising, radiance and protection against discolorations, imperfections and an irregular complexion.

Soft focus, light-reflecting nacres clarify and desaturate the complexion by eliminating the gray or olive tones of dull skin for an instant brightening effect and radiance; UV filters protect the skin against UVA/UVB rays and combat free radicals to preserve the skin’s natural radiance; while the hydrating skin-radiance complex contains Japanese lily of the valley bush extract known for its biological hydrating properties, vitamin C for its brightening action on the skin, and softening rose de mai extract.

Available nationwide from 1 May, the Top Secrets All-In-One BB Cream will be priced at £38 each. www.yslbeauty.co.uk / @yslbeautyuk

New Brow Pencils by Topshop

Topshop Make Up has unveiled two new Brow Pencils. The wax-based, highly pigmented formula is also waterproof, with a longwear formula and ability to blend regardless of skin temperature. The new Brow Pencils are available in Brows in Spike Chocolate Brown, and Brows in Vicious Circle Mushroom Brown, both priced at £5. They are launching in April at selected Topshop stores nationwide, topshop.com, John Lewis Oxford Street and Selfridges Oxford Street. 
www.topshop.com / @topshop 

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Body Shop New Vitamin E Cool BB Cream

The Body Shop has announced the launch of the Vitamin E Cool BB Cream. With its light coverage and moisture-rich formula, the cool take on a BB Cream nourishes skin and covers imperfections. 
The hydrating BB Cream provides moisture for up to 12 hours and is available in one shade, while key ingredient wheatgerm oil contains a rich source of vitamin E. 
Available nationwide from 26 March, the Vitamin E Cool BB Cream will be priced at £10. Also available in the Vitamin E collection are Face Mist (£8), Hydrating Toner (£8), Gentle Facial Wash (£8) and Moisture Cream (£10). 
www.thebodyshop.co.uk / @thebodyshopuk 

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New Air-Buffed BB Creme By Too Faced

Cosmetics brand Too Faced has introduced the Air-Buffed BB Crème, exclusively to online beauty retailer, BeautyBay.com. The new crème has all the benefits of a beauty balm, while offering long-lasting buildable coverage, mattifying rose fruit extract, hydration through star fruit leaf, and SPF20 protection. The new Too Faced Air-Buffed BB Crème is available now from BeautyBay.com priced at £32. 
www.toofaced.com / @TooFaced 
www.beautybay.com / @beautybay