St.Tropez are gearing up to be at the forefront of the upcoming Fashion Weeks again for many of the SS11 shows, as they create many beautiful golden skin tones, essential for giving that polished beautiful effect. In advance of the shows, St.Tropez have released the following statement on their involvement:
“London Fashion Week continues to be an incredible platform for us to launch new products and showcase our innovative skin finishes, alongside designers previewing their collections - which are some of the most innovative in the world. We are most proud of the relationships that we have sewn and the creative processes of which we are now a firm fixture – allowing us to create products from sketches to skin,” explains St.Tropez CEO, Michelle Feeney.
The tan continues to be a big trend, with new dark Wash Off products being created for catwalk muses. This time around, the focus will be steered from the neck downwards as glowing skin becomes the centre point. Bare glossy legs, highlighted décolletages, shimmery shoulders and defined arms will be making appearances at the season’s most high profile shows including Zac Posen, Louise Goldin, Marios Schwab, Erdem, House of Holland and Roksanda Ilinic.
Louise Goldin fans will view a cutting edge film – shot by Nick Knight and featuring a top model - yet to be named. Again this will showcase new ‘futuristic’ tanning techniques from St.Tropez’s Self Tan Collection, as well as bespoke new Wash Off products, all inspired by the designer’s initial sketches, and inspirations.
Nichola Joss, St.Tropez’s skin finishing expert, will be collaborating with lead makeup artists Kabuki, Val Garland, Lucia Pica, Petros Petrohilos and Andrew Gallimore to create a variety of ‘light contouring’ effects. St.Tropez will also be backstage at Paris Fashion Week via its union with NYC fashion royalty, Zac Posen.
From catwalk to red carpet, a bespoke St.Tropez skin finish designed to showcase beautiful skin and the latest Zac Posen or Marchesa gown is becoming increasingly popular with starlets ranging from Emily Blunt, Kelly Osbourne, Megan Fox, Katy Perry, Angela Kinsey, Giuliana Rancic to Carrie Ann Inaba.
Think you’ve seen it all before? This season will feature a variety of new trends, tanning techniques, skin finishes and products – designed for the catwalk, yet at accessible prices for St.Tropez’s fashion followers... Stay tuned.”
